LIVE • In-person workshop for founders, business owners and executives
Marketing shouldn't be this hard.
And business owners have had enough.
Join our one day workshop that teaches you the proven system to
stop wasting money on ineffective marketing.
CLICK AND WATCH THE VIDEO FIRST!
Upcoming Workshops
Seats are limited in order to give everyone individual attention. So if you can't find a date that suits you, apply to be notified the next time there's a workshop near you – or organise a private workshop for your company.
melbourne
Friday, 18th September
6 SPOTS LEFT
Melbourne
Friday, 2nd October
4 SPOTS LEFT
Sydney
Friday, 16th October
4 SPOTS LEFT
Stop wasting money.
Start building a system.
Everyone is stuck in one of three places – strategy, team or processes. And marketing doesn't work unless all three are aligned and working as one system. So if any of the below sounds familiar, then this workshop is for you.
No strategy?
Activity without direction
Marketing plan and business plan don't tie into each other
No clear marketing strategy in place, so everything is tactical
No rhyme or reason to decisions, and performance is flat
Budget is based on what was spent last year, instead of what's required to achieve the company's goals
No team?
A plan that never sees daylight
Struggling to find decent marketing talent and agencies
Using agencies for everything, but nobody manages them properly
Hiring the wrong people with the wrong skills, then having to fire them
Founder is the de facto CMO (at the cost of running the business), as there's no marketing leader
No processes?
Chaos that scales badly
Quality varies wildly depending on who's doing the work
Founder / CEO is the bottleneck for every approval
Decisions made in Slack threads no one can find later
Agencies aren't properly onboarded or managed, and no IP is retained when they inevitably fail and leave.
If you keep doing what you're doing, you'll keep getting what you're getting.
YOUR WORKSHOP HOST
Meet Michael Laps
Michael has spent over 15 years working with founders, executives, and business leaders to drive rapid revenue growth for their companies.
An award-winning marketer, Michael founded one of Australia’s premier independent digital agencies at age 25. By the time he exited in 2022, his team of 35 was working with household names like ANZ Bank, R.M. Williams, the NRL and many more.
Michael now works with ambitious ambitious, founder-led companies that recognise marketing is both their weakness and their greatest opportunity.
In his spare time, Michael is a board member, a guest lecturer at Australia's top universities, and a trainer at the Australian Marketing Institute.
The AMI has awarded Michael the designation of 'Fellow of the AMI' (FAMI), their highest possible level of professional recognition – so you're in safe hands.
testimonials
Hear from those who've been in the room
any lingering questions?
FAQs
What do the two days look like?
The workshop runs for two full days – from 9am until 5.30pm, including a catered working lunch.
We'll go through the STPS™ Marketing Framework, which covers how to build an effective marketing strategy, an excellent team to run it, and the processes you need to avoid losing time and money.
The goal is for you to identify now just what area you need to fix first, but what the specific challenges are and in what order to address them.
You'll learn about what's happening in the world of marketing and actually start solving problems in the room.
At the end of the two days, you'll walk away with a clear, actionable 90-day roadmap for taking your marketing from blueprint to breakthrough.
Do I need an existing marketing team to benefit from the workshop?
Not at all! Whether you have an existing team, rely on external agencies or are starting from scratch, the workshop is designed to install a marketing system in your business that aligns with your goals and sets you up for success.
Can I bring someone with me?
Each workshop is designed to have limited numbers so everyone gets personal attention across the two days, so we can actively work on your business and solve problems in the room.
Because of this, we can't offer free additional spots.
However, if you're willing to buy an additional seat then that would be a workaround. Or, if you want to bring several people from your business, we can discuss running a private workshop for you and your team. Just get in touch and we can discuss it with you directly.
Do I get any ongoing support after the workshop?
Absolutely! The goal isn't to just give you a list of to-dos and hope it gets done. Your group will be assigned a vetted, experienced fractional CMO that you'll work with to implement your 90-day plan (and beyond) through a combination of one-on-one and group coaching sessions.
It's also an opportunity to continue strengthening your network and build your support system with like-minded business owners who are solving the same challenges as you.
Alternatively, if you want to book more 1-on-1 strategy sessions with Michael, you'll be able to do that after the workshop through a booking link (fees apply).