LIVE • In-person workshop for founders and business owners

Stop wasting your hard-earned money on marketing that isn't working.

Learn the exact system we use to consistently double our clients' revenue, and then we'll help you install it in your business in the next 90 days.

START HERE BY WATCHING THE VIDEO

Upcoming Workshops

Seats are limited in order to give everyone individual attention. So if you can't find a date that suits you, apply to be notified the next time there's a workshop near you – or organise a private workshop for your company.

melbourne

Friday, 18th September

2 SPOTS LEFT

Melbourne

Friday, 2nd October

3 SPOTS LEFT

Sydney

Friday, 16th October

5 SPOTS LEFT

Stop wasting money.

Start running a system.

If you want marketing to drive serious revenue growth, then you need an excellent strategy, an excellent team, and excellent processes. So if this sounds familiar, this workshop is for you.

No strategy?

Activity without direction

  • You don't have a clear, easy-to-explain marketing strategy in place

  • Your marketing plan doesn't connect to your business plan

  • There's no rhyme or reason to the decisions being made in marketing

  • Your marketing doesn't connect to any performance metrics or business goals

No team?

Plans that never see daylight

  • You keep hiring and firing agencies, but none of them deliver results

  • You're struggling to find decent marketing talent

  • Your in-house marketing hires never quite seem to have the skills you need

  • There's no marketing leader in your company, so you're the de facto CMO

No processes?

Chaos that scales badly

  • The quality of work varies wildly depending on who's doing it

  • There are no checks and balances to ensure costly mistakes aren't made

  • Agencies aren't properly managed, and no IP is retained when they leave

  • You review and approve all marketing outputs, making you a bottleneck

If you keep doing what you're doing, you'll keep getting what you're getting.

YOUR WORKSHOP HOST

Meet Michael Laps

Michael has spent over 15 years working with founders, executives, and business leaders to drive rapid revenue growth for their companies.

An award-winning marketer, Michael founded one of Australia’s largest independent digital agencies at age 25. By the time he exited in 2022, his team of 35 was working with household names like ANZ Bank, R.M. Williams, the NRL and many more.

Michael now works with founders and business owners who recognise marketing is both their biggest weakness and their greatest opportunity.

In his spare time, Michael is a board member, a guest lecturer at Australia's top universities, and a trainer at the Australian Marketing Institute (AMI).

The AMI has awarded Michael the designation of 'Fellow of the AMI', their highest possible level of professional recognition.

testimonials

Hear from those who've been in the room

any lingering questions?

FAQs

What do the two days look like?

The workshop runs for two full days – from 9am until 5.30pm, including a catered working lunch.

We'll go through the STPS™ Marketing Framework, which covers how to build an effective marketing strategy, an excellent team to run it, and the processes you need to avoid losing time and money.

The goal is for you to immediately identify where and what the issues are, and in what order to fix them. Then we'll start actively solving the problems in the room.

At the end of the two days, you'll walk away with a clear, actionable 90-day roadmap for taking your marketing from blueprint to breakthrough.

Do I need an existing marketing team to benefit from the workshop?

Not at all! Whether you have an existing team, rely on external agencies or are starting from scratch, the workshop is designed to install a marketing system in your business that aligns with your goals and sets you up for success.

Can I bring someone with me?

Each workshop is designed to have limited numbers so everyone gets personal attention across the two days, so we can actively work on your business and solve problems in the room.

Because of this, we can't offer free additional spots.

However, if you're willing to buy an additional seat then that would be a workaround. Or, if you want to bring several people from your business, we can discuss running a private workshop for you and your team. Just get in touch and we can discuss it with you directly.

Do I get any ongoing support after the workshop?

Absolutely! The goal isn't to just give you a list of to-dos and hope it gets done. Your group will be assigned a vetted, experienced marketing leader that you'll work with to implement your 90-day plan through a combination of one-on-one and group coaching sessions.

It's also an opportunity to continue strengthening your network and build your support system with like-minded business owners who are solving the same challenges as you.

Alternatively, if you want to book more 1-on-1 strategy sessions with Michael, you'll be able to do that after the workshop through a booking link (fees apply).